Conference Programme 2011

15-17 March 2011
ETHNIC FOODS EUROPE

Prepare to be excited!

Tuesday Afternoon – 15 March 2011
Ethnic Foods in Europe
--- Registration fee for this session:  125 Euro + VAT ---

14.00 New information on nutrition composition of ethnic foods in Europe through EuroFIR
^{Dr. Santosh Khokhar, Senior Lecturer of Food Biochemistry
School of Food Science and Nutrition, University of Leeds}

14.30 Mainstreaming the Kebab economy. Ethnic food as breeding ground for innovation
^{Dr. Jan-Willem van der Schans
Section Risk and Information Management, LEI / Rural Sociology, Wageningen University}

15.00 Asian food in European foodservice – challenge or mission impossible?
^{Marc Boits, Commercial Director
Heuschen & Schrouff Oriental Foods Trading}

15.30 Caribbean – the hidden opportunity
^{George Phillips, Business Development Director
Grace Foods UK Ltd.}

16.00 How to start an ethnic food company from scratch and make it a global brand?
^{The Rt. Hon. The Lord Karan Bilimoria
Founder Cobra Beer}


Wednesday Morning – 16 March 2011
The Ethnic Food Chain
--- Registration fee for this session:  125 Euro + VAT ---

10.30 Why do we call ethnic food ‘ethnic’? And is that the correct approach for the target group?
^{Mike Leussink, General Manager Europe
Westmill Foods}

11.00 Authentic multi role work in the value chain – personal experiences and learnings of a life devoted to ‘ethnic food’
^{Chih-Sung Ma
YAMA Products}

11.30 The progress of ethnic food in the new EU countries at the example of Poland: the difficulties of the manufacturer-distributor relation and the solution own sourcing as self defence
^{Wojtek Szala, Managing Partner
De Care}

12.00 The offer of ESMA members to develop ethnic markets: chances – successes – conflicts
^{Klaus Smuda, CEO
European Sales & Marketing Association (ESMA)}
 

Wednesday Afternoon – 16 March 2011
The Ethnic Food Chain (cont’d)

12.30 Food safety: what is the consumer perception?
^{Jean-Jacques Vandenheede, Senior Retail Industry Analyst
The Nielsen Company}

13.00 Halal as a religious component of ethnic food
^{Koen De Praetere, General Manager
Volys Star}


Thursday Morning – 17 March 2011
Strategic Solutions
--- Registration fee for this session:  125 Euro + VAT ---

11.00 The global evolution of Asian cuisine – a retrospective on the 2000s and looking ahead into the 2010s
^{Justin Lam, Deputy General Manager
Asian Home Gourmet}

11.30 Halal and ethnic growth potential: the example of Belgium
^{Omar Mohout, Managing Director
Halal Industries} 

Please note: The Registration fee for ALL the conference sessions: 195 Euro + VAT